Best Things to Sell to Make Money: Profitable Products for 2025

Are you wondering what are the best things to sell to make money in today's competitive online marketplace? Whether you're just starting your entrepreneurial journey or looking to expand an existing business, choosing the right products can make the difference between struggling to break even and building a thriving ecommerce venture.

The digital marketplace continues to evolve at lightning speed, with global ecommerce sales projected to reach £6.4 trillion by the end of 2025, according to Statista's global ecommerce statistics. With such enormous potential, identifying profitable products to sell online has never been more important—or more challenging.

How to Identify Profitable Products

Before diving into specific product recommendations, let's explore what makes a product truly profitable in the ecommerce space:

High-Margin Potential: The most successful online sellers focus on products with healthy profit margins, typically 40% or higher after accounting for all costs (product, shipping, marketing, etc.).

Low Competition: Finding niches where competition isn't oversaturated allows for better visibility and reduced marketing costs.

Reasonable Shipping Costs: Products that are lightweight, durable, and small are generally more cost-effective to ship, preserving your profit margins.

Steady Demand: The best things to sell to make money are items with consistent, year-round demand rather than seasonal or trendy products that quickly fade.

Solving Real Problems: Products that address genuine customer pain points or fulfil specific needs tend to perform better long-term.

Top Product Categories to Consider in 2025

1. Digital Products

Digital products represent some of the best things to sell to make money online due to their incredible profit margins and zero inventory requirements. Once created, they can be sold indefinitely with minimal ongoing costs.

Popular digital products include:

• Online courses and educational resources
• Digital art and design templates
• eBooks and guides
• Software and mobile applications
• Productivity tools and planners

Let's consider a hypothetical scenario: Jordan, a graphic designer, started selling digital design templates and presets for photo editing software. With an initial investment of just £500 for creating high-quality templates, she now generates £3,500 monthly in passive income, with profit margins exceeding 90% after platform fees.

Digital products can be easily created and sold through platforms like Sellfy, which allows you to start selling your digital creations in minutes with their user-friendly setup process.

2. Print-on-Demand Products

Print-on-demand has revolutionised how entrepreneurs approach physical product sales by eliminating inventory concerns and upfront costs.

Profitable print-on-demand products include:

• Custom apparel (t-shirts, hoodies, leggings)
• Home décor items (cushions, wall art, bedding)
• Accessories (phone cases, bags, jewellery)
• Stationery and notebooks
• Custom gifts

Print-on-demand works particularly well when you can tap into specific niches with passionate audiences. For instance, products catering to pet lovers, specific professions, or hobby enthusiasts often perform exceptionally well.

Printify connects merchants with print providers worldwide, allowing you to offer custom-designed products without holding inventory. Their platform integrates seamlessly with major ecommerce platforms and provides quality control measures to ensure customer satisfaction.

3. Sustainable and Eco-Friendly Products

With growing environmental awareness, eco-friendly products have become some of the best things to sell to make money while making a positive impact.

High-demand sustainable products include:

• Reusable alternatives to disposable items
• Biodegradable household products
• Sustainable fashion and accessories
• Plastic-free personal care items
• Energy-efficient gadgets

For example, a small business focused on bamboo kitchenware and plastic-free food storage solutions might start with modest sales but build customer loyalty through authentic commitment to sustainability. This approach often leads to strong word-of-mouth marketing and repeat purchases.

4. Health and Wellness Products

The health and wellness industry continues to expand, with consumers increasingly prioritising their physical and mental wellbeing.

Profitable health and wellness products include:

• Natural supplements and vitamins
• Fitness equipment and accessories
• Meditation and mindfulness tools
• Sleep improvement products
• Personal care and self-care items

These products often benefit from subscription-based business models, creating predictable recurring revenue streams.

5. Niche Subscription Boxes

Subscription boxes remain popular, especially when they serve specific niches with curated, high-value offerings.

Successful subscription box categories include:

• Speciality food and beverage (craft coffee, exotic snacks)
• Self-care and wellness products
• Hobby-specific supplies (crafting, gardening)
• Pet products
• Book clubs with additional merchandise

Subscription models provide valuable predictable revenue and allow for better inventory planning. They also create opportunities for building community around your brand.

6. Dropshipping High-Margin Products

While dropshipping has become highly competitive, it remains viable when focusing on carefully selected niche products with healthy margins.

Profitable dropshipping categories include:

• Speciality kitchen gadgets
• Unique home organisation solutions
• Tech accessories for specific devices
• Outdoor and adventure gear
• Beauty tools and innovative cosmetics

Spocket allows you to easily start dropshipping products from US and EU suppliers, giving you access to higher-quality merchandise with faster shipping times than traditional overseas suppliers. Their platform helps you find reliable suppliers with products that can command premium prices.

Finding Your Profitable Product Niche

When considering the best things to sell to make money, personalisation is key. Your unique background, interests, and connections might give you advantages in certain product categories that others don't have.

To identify your ideal niche:

1. Assess your interests and expertise - What knowledge can you leverage?
2. Research market trends - Use tools like Google Trends, Amazon Best Sellers, and social media to spot emerging opportunities
3. Evaluate competition - Look for underserved niches or ways to differentiate
4. Test before scaling - Start small, gather feedback, and iterate before major investment
5. Consider your business model - Some products work better with certain approaches (subscription vs one-time purchase)

Building a Sustainable Ecommerce Business

While finding the best things to sell to make money is crucial, long-term success depends on building strong foundations for your business:

Create a Professional Online Presence: Invest in good photography, clear product descriptions, and a user-friendly website that inspires confidence.

Focus on Customer Experience: Excellent service, hassle-free returns, and thoughtful packaging can turn one-time buyers into loyal customers.

Develop a Marketing Strategy: Even the most profitable products need effective marketing. Build an email list, leverage social media, and consider content marketing to attract your target audience.

Track Metrics and Optimise: Monitor key performance indicators like conversion rate, average order value, and customer acquisition cost to continuously improve.

Plan for Scaling: As you grow, consider how you'll handle increased demand, customer service needs, and operational challenges.

Conclusion

The best things to sell to make money in ecommerce are products that align with market demand, offer healthy profit margins, and match your unique strengths and interests. Whether you choose digital products, print-on-demand merchandise, or speciality physical goods, success comes from understanding your target customers and delivering exceptional value.

Remember that the most profitable businesses typically evolve over time—starting small, testing different products, and scaling what works best. The entrepreneurs who achieve lasting success are those who remain adaptable, customer-focused, and committed to continuous improvement.

You're not alone in this entrepreneurial journey. Join many ecommerce business owners by signing up for our email waitlist and following our Facebook page. Get the support, expert tips, and exclusive content you need to excel.